One of the most popular sessions put on at the Book Expo was, “Opportunity Cost: Why Diversity is Financially Critical To the Book Industry.” Diversity is a driving economic force in publishing Alternative media will drive tomorrow’s best sellersġ.The competition for readers has reached new dimensions (and media).Diversity continues to be a driving economic force.Three of the most important trends in publishing include: There are, however, various shifts happening within the publishing industry regarding how insiders are finding new talent, and that will dictate the challenges facing new writers moving forward. That’s one of many things I learned when I attended the Book Expo America in New York City in 2018: There is simply no dominant creative trend dictating strategy in publishing right now. Over the last two years, oddly, the industry has been in a drought, with no end in sight. And only two years ago did we emerge from the fad in which every other thriller novel included the word “girl” in the title.
Then came the phenomenon of young adult dystopia and Fifty Shades of Grey-style romance. Ten years ago, it was Twilight-inspired vampire novels.
They descend upon the market like storms, altering the landscape. The publishing world is historically one of fads and trends. The publishing industry gets rocked by a blockbuster title, and for years after that, publishers and authors play “follow the leader.” It’s smart - millions of books are sold and billions of dollars are amassed annually by chasing trends in publishing.
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